Because one of your top concerns is audience engagement, you’re typically more focused on email deliverability and top-line content. No worries, we get it.
But in the grand scheme of things, the end of your email is just as important as your greeting. A strong sign-off is like a memorable goodbye hug or fond farewell – if you don’t think about how you’re going to do it, you might end up sending mixed messages.
What might seem like an arbitrary detail is actually a key player in making sure your audience returns to your content. If you don’t value the end of your email, you might as well forget about what’s at the beginning. Using design techniques and a little creativity, a simple final gesture can go a long way.
One idea is reminding your audience that you’re there to assist with any question, concerns, or action items that may arise. Reiterate the fact that you’re there to offer services, and you’ll become more trusted and valued as a company and brand.
Another idea is using creative language as a power tool to ensure your goodbye is memorable. Using a well-known phrase in a different language like “au revoir” can be a nice touch, especially if your content has an international focus.
In specific situations, your company might be hosting a special event, product sale, or one-off campaign. Remind your audience that this is happening by mentioning it in your sign-off. Not only does this increase the chance they will engage in your offering, but it also shows that you’re invested in what they are doing in their day-to-day schedule.
There is a plethora of ways to include this sign-off in your email. Whether it’s a graphic or simple text, make sure your audience knows you care and hope to hear from them soon.
And never, ever forget to offer a specific call to action in your final goodbye or right before you close your email. You had a reason for sending your email; make sure that your desired action of the recipient is clearly stated and easy to execute.
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